EDM 1. Automotive
Cars, trucks, motorcycles, commercial vehicles, motor sport, automotive dealerships, parts, tyres & accessories, fuel, motor oil

EDM 2. Business and domestic products & services
Utilities, emergency services, real estate, Federal, State and Local Government, building, construction and engineering, manufacturing, agricultural, educational programs

EDM 3. Direct response sales
Mail order trading, e-commerce, subscriptions and circulation campaigns

EDM 4. Pharmaceutical & personal care
Pharmaceutical and health products, healthcare, cosmetics, fragrance and toiletries

EDM 5. Retail & packaged goods
FMCG, food and beverages alcoholic and non-alcoholic, stores and centres, retail traffic generation programs

EDM 6. Information technologies
Computers, peripherals, software, office machines, equipment and supplies

EDM 7. Lending & credit
Credit, charge and debit cards, personal and home loans, other lending products

EDM 8. Savings, insurance and investments
Superannuation, insurance, investment products, stock broking

EDM 9. Not-for-profit
Charities, fundraising activities, cultural institutions and grants, associations and foundations, public message campaigns

EDM 10. Telecommunications
Mobile and fixed line, ISPs, online and offline directories, search engines, bundled packages

EDM 11. Travel & entertainment
Airlines, roads, tourism, travel agents, holiday packages, airlines, rail, cruise lines, hotels & resorts, restaurants, event management, pay television, gyms, music and video clubs, sports and leisure equipment

CRM. Customer relationship marketing programs
Programs that have run for a minimum of 1 year, demonstrating an enhanced customer relationship leading to improved retention and growth

DDM. Data driven direct marketing
A database strategy or technique that has directly contributed to the effectiveness of a direct marketing campaign

CDM 1. Standard direct mail
Flat mail including addressed or unaddressed envelopes, postcards which are DL or smaller

CDM 2. Large direct mail
Flat mail including addressed or unaddressed envelopes and packages that are larger than DL

CDM 3. Dimensional mail
Boxes, tubes, parcels of any shape and size

CDM 4. Special mail
None of the above, including transpromotional mail, scent mail, impact mail or other.

CDM 5. Press and print
Newspaper and magazine advertising including inserts. Billboards, metrolites, point-of-sale material, catalogues and other collateral

CDM 6. Broadcast
Including free-to-air and pay television, radio, podcast

CDM 7. Out of home
Ambient, experiential, events, PR activities, outdoor

CDM 8. Digital direct response advertising
Banner ads, buttons, rich media

CDM 9. Websites
Sites either transactional or involving personalized data capture for marketing use

CDM 10. Social media
Use of social media platforms or development of applications for this environment

CDM 11. Mobile and wireless
Text messaging (SMS), multimedia messaging (MMS), mobile content services or other mobile mediums

CDM12. Other digital DM
Viral marketing, advergaming, interactive eDMs, widgets

CDM 13: Single-medium
Three or more online or offline pieces of the same media.

CDM 14: Integrated
Three or more pieces of any combination of media

DMC 1. Art direction
Traditional or digital Art Direction that demonstrates excellence in design

DMC 2. Copywriting
Traditional or digital copywriting that demonstrates superior communication

DMC 3. Digital innovation
A groundbreaking approach to, or application of, a digital medium, including mobile

Lester Wunderman Effectiveness Award
Recognising outstanding results, the winner of this coveted award will be the entry judged best-in-class from the Effectiveness categories.

Creative Award of the Year
The most outstanding Creative entry will win the prestigious Creative Award of the Year.

Australia Post Winged Messenger Award
Australia Post's Special award recognising the best use of the direct mail medium, as selected by the Creative judging panel.

Grand Prix
The ultimate accolade of the 2009 ADMA Awards and is presented for the best uses of direct marketing. The winning entry will be a campaign combining any mediums and demonstrating an outstanding combination of effectiveness and creative.

Young Direct Marketer of the Year
Through the annual Young Direct Marketer of the Year Award, ADMA recognises the initiative and achievements of an individual under 30.

Nominations for 2009 are now open. A winner will be named in each state and invited to the ADMA Awards Presentation where our overall national winner will be announced. The Young Direct Marketer of the Year will win a trip to the US to attend the DMA conference and exhibition.

Nominees must be 30 years of age or under at 31 July, 2009. They must have shown excellence and inventiveness in the development and execution of DM campaigns and display a knowledge of DM's place in the marketing mix. The nominee can be working in marketing, an agency, a data house, a production company or any environment where direct marketing is applied. What really counts is a flair for DM and mature, enthusiastic approach which would make them a worthy ambassador for Australian DM and ADMA.

If you know a bright young thing who deserves recognition, nominate them now by downloading the attached entry form, completing the details and forwarding to the ADMA Branch Committee Chair in your state:

In New South Wales, contact Zoe Senior, Strategy Partner, Friend
In Victoria, contact Tess Doughty, Managing Director, Rapp Collins Australia
In Queensland, contact Sarah Richardson, DM Advisor Marketing, Suncorp General Insurance
In Western Australia, contact Abi Wheatley, Account Director, Rare Creative Thinking
In South Australia, contact Jason Naeve, Managing Partner, Via Media Communications
In Tasmania, contact Timothy Quinn, Business Sales Manager, Australia Post

Entries close August 27.

Direct Marketer of the Year
The highest accolade ADMA presents to an individual for their excellence in direct marketing and contribution to the industry is the Direct Marketer of the Year Award.

Past recipients have come from diverse DM disciplines, but all have been leaders in their field commanding the admiration and respect of their peers, including competitors. Each has made outstanding contributions to the industry that go above and beyond their jobs and have helped shape Australian direct marketing.

If there's a senior direct marketer you think is worthy of our consideration for this coveted award, please contact the ADMA Awards Manager to put them forward.