2008 WINNERS

It was standing room only at last night’s ADMA Awards as this year’s “work that worked” was announced by MC Shane Jacobson to a packed house of over 700 direct marketers.

In all 93 trophies were awarded including 88 category awards, 4 Pinnacle Awards and 2 Awards for Excellence.

Here are all this year’s winners.

PINNACLE AWARDS

ADMA Awards Grand Prix
Magic Salad Plate
Clemenger BBDO Proximity
Four’N Twenty

David Ogilvy Creative Award
Best Job in the World        
CumminsNitro
Tourism Queensland    

Lester Wunderman Effectiveness Award
Magic Salad Plate
Clemenger BBDO Proximity
Four’N Twenty

Australia Post Winged Messenger Award
Take The Wheel
Nissan Australia
Whybin\TBWA\Tequila

AWARDS FOR EXCELLENCE

Young Direct Marketer of the Year
Scott Woodhouse, In-tellinc

Guthy-Renker Direct Marketer of the Year
Nick Adams, Westpac

EFFECTIVENESS AWARDS

Automotive

(BRONZE)
Audi Q5 5EARCH DM
Audi Australia
RAPP Sydney

(SILVER)
Let's Talk
Mercedes-Benz Australia
Clemenger BBDO Proximity Melbourne

(BRONZE)
Mazda3 Pre-launch
Mazda Australia
Simon Richards

(BRONZE)
GETUR7C Campaign
Personalised Plates Queensland
CumminsNitro

(BRONZE)
Tool of trade
Ford Motor Company of Australia
Wunderman

Business & Domestic Products & Services

(BRONZE)
Arrow
Secure Parking
Salmat Direct HQ

(BRONZE)
'yes' Coach
Optus
M&C Saatchi/Mark

Direct Response Sales

(BRONZE)
André Rieu
AUSTAR /MAIN EVENT Channel
RAPP Sydney

(BRONZE)
Ultimate Traveller campaign
The Sydney Morning Herald
smh.com.au

Information Technologies

(BRONZE)
Proof Pack
Fuji Xerox
MercerBell

(SILVER)
Tape Recorder
Optus
M&C Saatchi/Mark

BRONZE)
TenGrandisBuriedHere
Microsoft
Wunderman Sydney

(BRONZE)
USB Stick
IBM
Ogilvy & Mather

Lending & Credit

(BRONZE)
Grant 09
Queensland Teachers' Credit Union
Junior

(BRONZE)
Master The Art Of Can-Do
National Australia Bank
Clemenger BBDO Proximity

Not-For-Profit

(BRONZE)
GetUp!
Censordyne
FNUKY

(SILVER)
CEO Sleepout - Rise to the Challenge
St Vincent de Paul Society
Clemenger Proximity/BBDO

(BRONZE)

Empty Christmas Present
RSPCA WA
303 Group

(BRONZE)
Project Guardian Angel
RSPCA NSW
The Campaign Palace

(SILVER)
Tomorrow Can Be Different
St Vincent de Paul Society
Clemenger Proximity/BBDO

(BRONZE)
Word Wall
Smith Family
BMF

Pharmaceutical & Personal Care

(SILVER)
A Macular Spectacular
Novartis
Ward 6

(BRONZE)
Transitions Lenses - See the difference
Laubman & Pank
Lavender*

Retail & Packaged Goods

(SILVER)
Apprentice Campaign
Bakers Delight
Simon Richards

(GOLD)
Magic Salad Plate
Four'N Twenty
Clemenger BBDO Proximity Melbourne

(BRONZE)
The Quantum Code
Sony Australia Limited
Euro RSCG Australia

Savings, Insurance & Investment

(SILVER)
Blanking
Suncorp Bank
George Patterson Y&R

(BRONZE)
No Ordinary Club
Ambulance Victoria
RAPP Melbourne

(BRONZE)
Pi Create Your Own Planet
Commonwealth Bank of Australia
BMF

Telecommunications

(BRONZE)
Timeless
Optus
M&C Saatchi Sydney

Travel & Entertainment

(BRONZE)
Australia's Biggest Cruise Sale
Carnival Australia
BMF

(BRONZE)
Pub With No Sport
AUSTAR
RAPP Sydney

(GOLD)
The Best Job in the World
Tourism Queensland
CumminsNitro

(BRONZE)
Velocity Galactic Campaign
Velocity Rewards
CumminsNitro

Data Driven Direct Marketing

(BRONZE)
Full
Weight Watchers
BMF

(BRONZE)
Swoon
Optus
Mark/M&C Saatchi

Customer Relationship Marketing

(BRONZE)
Thx :-)
Telstra

(BRONZE)
Frequent Blood Donors Save More Lives
Australian Red Cross Blood Service

(SILVER)
The Priceline Clubcard Loyalty Journey
Priceline
GlobalRed

(SILVER)
1/4 of Australia Engaged In Under A Year
Woolworths
Mark

AWARDS FOR EXCELLENCE

Art Direction

(SILVER)
AWARD Call for Entries
AWARD
DDB Sydney

(BRONZE)
Optus Cirque de Soleil Website
Optus
M&C Saatchi/Mark

(BRONZE)
Reduce the Badness
Simply Energy
Clemenger BBDO Proximity Melbourne

Broadcast

(BRONZE)
Replace Everything
Freedom
M&C Saatchi

Copywriting

(SILVER)
AWARD Call for Entries
AWARD
DDB Sydney

(BRONZE)
Less Stingy
Commonwealth Bank of Australia
BMF

Digital Direct Response Advertising

(BRONZE)
InFAMOUS Takeover
Sony PlayStation
WHYBIN\TBWA\TEQUILA

Digital Innovation

(SILVER)
Smirnoff Secret Party
Diageo
The Marketing Store

(BRONZE)
Throw Us A Bone
Sydney Dogs and Cats Home
M&C Saatchi/Mark

Dimensional Mail

(SILVER)
Invisibility Suit
The Wayside Chapel
M&C Saatchi/Mark

(BRONZE)
Slurpee Tee Cup
7 - Eleven
Leo Burnett Melbourne

(BRONZE)
Tape Recorder
Optus
M&C Saatchi/Mark

(BRONZE)
Two Up
AUSTAR
RAPP Sydney
                                  

Integrated Campaigns

(BRONZE)
6 Beers of Separation
Lion Nathan
BMF

(BRONZE)
Primal Instinct
Unilever
Soap Creative & Universal McCann

(BRONZE)
Tasmania – Bigger Than Australia
Tourism Tasmania
Leo Burnett

(GOLD)
The Best Job in the World
Tourism Queensland
CumminsNitro

(GOLD)

Magic Salad Plate
Four'N Twenty
Clemenger BBDO Proximity Melbourne

(SILVER)
Tomorrow Can Be Different
St Vincent de Paul Society
Clemenger Proximity/BBDO

Large Direct Mail

(BRONZE)
Hot Pies
Home Hardware
CHE

(BRONZE)
Lousy Pen
Commonwealth Bank of Australia
BMF

(SILVER)
Take The Wheel
Nissan Australia
Whybin\TBWA\Tequila

(BRONZE)
The Art Of Perfecting Your Signature
Commonwealth Bank of Australia
BMF

Mobile and Wireless

(BRONZE)
The Quantum Code
Sony Australia Limited
Euro RSCG Australia

(GOLD)
Throw Us A Bone
Sydney Dogs and Cats Home
M&C Saatchi/Mark

Other Digital DM

(SILVER)
Smirnoff Secret Party
Diageo
The Marketing Store

Out of home

(SILVER)
The Longer They’re Here…
Youth Off The Streets
Lavender*

(BRONZE)
I Spy Levi's
Levi's
Host

(SILVER)
Make Yourself Beautiful
WSPA
Clemenger BBDO Proximity Melbourne

(BRONZE)
Magic Salad Plate
Four'N Twenty
Clemenger BBDO Proximity Melbourne

Press and print

(BRONZE)
Jack and Jill
Children's Cancer Institute Australia
OgilvyOne Sydney

Single Medium Campaigns

(BRONZE)
Out-trade Trevor
Westpac Institutional Banking
Lavender*

(BRONZE)
Reduce The Badness
Simply Energy
Clemenger BBDO Proximity Melbourne

(BRONZE)
Replace Everything
Freedom
M&C Saatchi/Mark

(SILVER)
Team Dry
Fosters Australia
Clemenger BBDO Proximity Melbourne

(BRONZE)
Twisted Tales
Children's Cancer Institute Australia
OgilvyOne Sydney

Social Media Platforms

(SILVER)
I Spy Levi's
Levi's
Host

(BRONZE)
Photochains
Canon
Leo Burnett

(SILVER)
The Best Job In The World
Tourism Queensland
CumminsNitro

Standard Direct Mail

(BRONZE)
Pass the Parce
Oz Child
Clemenger BBDO Proximity Melbourne

(BRONZE)

Standard Direct Mail
Sardine Tin
Nissan Australia
Whybin\TBWA\Tequila

(BRONZE)
Transitions Lenses - “See the difference”
Laubman & Pank
Lavender*

Website

(BRONZE)
Energy Totem
Spring Valley/Schweppes
George Patterson Y&R Melbourne

(BRONZE)
Picnic Wrestling
Cadbury
George Paterson Y&R

(SILVER)
Sensibles
Schweppes
George Patterson Y&R Melbourne

(BRONZE)
Sports Slurping
7 - Eleven
Leo Burnett Melbourne

(BRONZE)
Whale Song
Optus
M&C Saatchi Sydney