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HomeCase studiesCase Studies - 2011

2011 Winners

  • Effectiveness
    • Automotive

      Bronze Focus RS Effectiveness Wunderman for Ford of Australia
      Bronze Transit ECOnetic Wunderman for Ford of Australia

      Direct Response

      Silver 5X Mutant Gum Soap Creative for Wrigley

      Government & Education

      Silver Cracking the Recruitment Efficiency Code George Patterson Y&R Melbourne for Defence Force Recruiting

      Information Technology

      Bronze De-ummify Wunderman for Microsoft

      Lending & Credit

      Silver Break Up Clemenger BBDO for National Australia Bank
      Silver Nailed it Host for Bankwest
      Silver The Commonwealth Bank Property Guide The White Agency for The Commonwealth Bank of Australia
      Bronze Fan Fare OgilvyOne Melbourne for Bank of Melbourne
      Bronze Sam's Big Game Fishing Evocatif for St.George Bank
      Bronze The Most Effective American Express Series Launch. Ever. Ogilvy for American Express

      Not for Profit

      Bronze Limited Edition M&C Saatchi for Sydney Dogs and Cats Home

      Pharmaceutical & Personal Care

      Bronze DRIVING 240% GROWTH BY BUILDING A NEW CATEGORY Whybin\TBWA\Tequila for Pedigree
      Bronze Neutrogena One Less Stress TheFARM & OMD for Neutrogena

      Retail & Packaged Goods

      Bronze BEANZ MEANZ??? BD Network for Heinz

      Savings, Insurance and Investments

      Silver Insuring the Uninsurable George Patterson Y&R Melbourne for Just Car Insurance
      Bronze My Car is your Car - 350% more efficient with just 28% of the budget Whybin\TBWA\Tequila for NRMA Insurance
      Bronze The real value of financial advice BMF Advertising for Commonwealth Bank
      Bronze We're UP and ATM Junior for BOQ

      Self Promotion

      Silver BMF's Amazing Wow Sit Down Thing BMF Advertising for BMF
      Bronze Ping-Pong by Noise M&C Saatchi for Noise International
      Bronze SELECTOR3000 DTDigital for DTDigital

      Telecommunications

      Bronze Vodafone Power Pinata Host for Vodafone Hutchinson Australia

      Travel & Entertainment

      Silver Expedia 'New York on $50' BMF Advertising for Expedia
      Bronze Feed a Friend M&C Saatchi for Pizza Hut
      Bronze Free Your TV Meerkats for iiNet

      Utilities & Services

      Bronze Sustainability Drive DDB Group/Rapp Melbourne for Origin Energy
  • Effectiveness Craft
    • Customer Relationship Marketing

      Bronze IKEA FAMILY: Surviving the Perfect Storm Lavender Communication Group for IKEA
      Bronze Priceless Gigs MercerBell for MasterCard
      Bronze School Banking Program BMF Advertising for Commonwealth Bank

      Data Driven Marketing

      Bronze Harvey Norman Merchant Marketing Campaign BMF Advertising for Commonwealth Bank
      Bronze More 4 Members Global Red for NRMA
  • Creative
    • Art Direction

      Gold Make Cyberspace a Better Place M&C Saatchi / Mark for Optus
      Silver Sally's First Show OgilvyOne Melbourne for The Arts Centre

      Campaigns

      Gold Break Up Clemenger BBDO for National Bank of Australia
      Silver Limited Edition M&C Saatchi for Sydney Dogs and Cats Home
      Bronze Smallest Multinational The Hallway
      Bronze My Car is Your Car Whybin\TBWA\Tequila for NRMA Insurance

      Copywriting Craft

      Silver Make Cyberspace a Better Place M&C Saatchi / Mark for Optust

      Dimensional Mail

      Silver BMF's Amazing Wow Sit Down Thing BMF Advertising for BMF
      Bronze Make Cyberspace a Better Place M&C Saatchi / Mark for Optus

      Flat Mail

      Bronze Leather Letter Rapp SYDNEY for Volkswagen
      Bronze Sally's First Show OgilvyOne Melbourne for The Arts Centre

      Out of Home

      Silver Limited Edition M&C Saatchi for Sydney Dogs and Cats Home

      PR and Experiential

      Gold How 'SpeedKills' killed Speed Naked Communications for The Transport Accident Commission
      Gold Open Book Project DDB Group/Rapp Melbourne for The Reach Foundation
      Bronze Micra Lane Whybin\TBWA\Tequila for Nissan Australia
      Bronze My Car is Your Car Whybin\TBWA\Tequila for NRMA Insurance
      Bronze Smallest Multinational
      The Hallway

      Press and Print

      Bronze The banks are stealing your dreams Whybin\TBWA\Tequila for RaboDirect

      Television

      Bronze The banks are stealing your dreams Whybin\TBWA\Tequila for RaboDirect
      Bronze The Guide Dog Interviews The Monkeys for Guide Dogs NSW/ACT
  • Creative Craft
    • Apps and New Development

      Gold Dog-A-Like Whybin\TBWA\Tequila for Pedigree
      Silver Amnesia Razorfish Connect Amnesia Razorfish for Amnesia Razorfish
      Silver The Commonwealth Bank Property Guide The White Agency for The Commonwealth Bank of Australia

      Digital Direct Response Advertising

      Bronze Cracking the Recruitment Efficiency Code George Patterson Y&R Melbourne for Defence Force Recruiting

      Mobile

      Silver The Commonwealth Bank Property Guide The White Agency for The Commonwealth Bank of Australia

      Online Broadcast

      Silver How 'SpeedKills' killed Speed Naked Communications for TAC
      Silver Insuring the Uninsurable George Patterson Y&R Melbourne for Just Car Insurance
      Bronze Expedia 'New York on $50' BMF Advertising for Expedia
      Bronze Making Tracks DDB Group/Tribal DDB for Tourism Australia
      Bronze Staples.com.au-The "Stationery City" launch The Works for Staples
      Bronze The World's Smallest Multinational The Hallway for Servcorp

      Social Media

      Bronze Dog-A-Like Whybin\TBWA\Tequila for Pedigree
      Bronze Feed a Friend M&C Saatchi for Pizza Hut
      Bronze How 'SpeedKills' killed Speed Naked Communications for TAC
      Bronze Ice Break WA Mission The Monkeys for Parmalat/Ice Break

      Website

      Gold World's Biggest PAC-MAN Soap Creative for Namco Bandai & Microsoft
      Silver 5X Mutant Gum Soap Creative for Wrigley
      Silver Designer Spark Visual Jazz for Holden
      Bronze IKEA FAMILY: Assemble your own online experience Lavender Communication Group for IKEA
      Bronze Investorville BMF Advertising for Commonwealth Bank
  • Pinnacle Awards
    • ADMA Awards Grand Prix

      Break Up
      Clemenger BBDO for National Australia Bank

      David Ogilvy Creative Award

      How "Speed Kills" Killed Speed
      Naked Communications for The Transport Accident Commission

      Lester Wunderman Effectiveness Award

      Expedia 'New York on $50'
      BMF Advertising for Expedia

      Australia Post Winged Messenger Award

      BMF's Amazing Wow Sit Down Thing
      BMF Advertising

  • Awards for Excellence
    • Young Direct Marketer of the Year
      Rebecca Bezzina

      Direct Marketer of the Year
      Sandra de Castro

Awards Calendar

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