Effectiveness

Heading up the Effectiveness panel is Andrew Murrell, General Manager Channel Marketing, Commonwealth Bank of Australia, who’ll be bringing his passion for results in marketing to this year’s judging.

“Getting results amidst message-overload and channel proliferation is harder than ever, and winning an ADMA Award is a clear demonstration that you’re achieving ROI through outstanding strategy, consumer insight, innovation and creativity,” commented Murrell. “Winning an ADMA Award is not easy, nor should it be, but it’s something to strive for and be proud of.“

Effectiveness judges for 2011 include:

  • Blair Cooke, Database Marketing Manager, Fairfax Digital
  • Sean Cooper, Managing Partner, Torque
  • Emily Amos, Head of Everyday Rewards, Woolworths
  • Zac Vogel, Senior Manager Loyalty Marketing, Qantas Frequent Flyer
  • Jo Lloyd, Managing Director, Wunderman
  • Peter Vierod, Creative Partner, Friend
  • Nick Adams, Director One to One Marketing, Telstra
  • Tim Wood, Associate Creative Director, BMF
  • Elly Bloom, Director of Customer Experience, Bank of Melbourne
  • Mark Gregory, Senior Client Service Director, The Marketing Store
  • Candice Lombard, Group Account Director, Mark
  • Paul Clarke, Director of Content Strategy, OgilvyOne
  • Harmony Osborne, CRM Manager, Apparel Group

Creative

Leading the Creative panel is Simon Lee – Creative Partner, The Hallway, former ADMA Awards judge and Grand Prix winner and 2011 Cannes Lions finalist who emphasised the role of great creative in driving

“The only tenable professional output I can see today for anyone in the industry very broadly defined as “advertising” is work that genuinely “moves” consumers, and therefore achieves great measurable results for our clients. It’s this kind of work that is celebrated by the ADMA Awards. That’s why this show is such an important part of the annual awards calendar and why I’m delighted to be this year’s Chairman of Creative Judges.”

Creative and Digital judges for 2011 include:

  • Gavin Mcleod, Creative Director, TBWA/Integer
  • Leo Bajzert, Creative Director, G2 Worldwide
  • Peter Maniaty, Creative Director, Euro
  • Matt Cumming, Executive Creative Director, Lavender
  • Kate Lightfoot, Head of Copy, OgilvyOne
  • Simon Gaffney, Head of Copy, MercerBell
  • Bec Morton, Group Account Director, BMF
  • Helen Cowley, Founder & Creative Director, Rhubarb Advertising
  • James Liddell, Senior Art Director, Clemenger BBDO Proximity
  • Josh Grace, Chief Operating Officer, Leo Burnett
  • Marco Eychenne, Creative Director, BCM
  • Naren Sangdrahka, Group Business Director, Droga5
  • Matt Busby Andrews, Creative Director – Direct & Digital, Banjo
  • Ashley Ringrose, Co-founder, Soap
  • Phil Smith, Managing Director, Apparent
  • Fred Haas, Founder, Big Red Digital
  • Ashadi Hopper, National Creative Director – Digital & Direct, JWT
  • Russ Tucker, National Digital Creative Director, Whybin TBWA/Tequila
ADMA Awards