EFFECTIVENESS
Automotive
| Campaign | Client | Agency |
| Repurchase Reminder | Mercedes Benz Australia | Clemenger BBDO and Proximity Melbourne |
| Toughen Up | Toyota | MercerBell |
| Focus RS Effectiveness | Ford of Australia | Wunderman |
| Transit ECOnetic | Ford of Australia | Wunderman |
| Falcon 50th | Ford of Australia | Wunderman |
Direct Response
| Campaign | Client | Agency |
| Work it Out and Win | Qantas Group Loyalty | Mark |
| Smart Segmentation brings Multiple Rewards | American Express | Ogilvy |
| 5X Mutant Gum | Wrigley | Soap Creative |
Government and Education
| Campaign | Client | Agency |
| Cracking the Recruitment Efficiency Code | Defence Force Recruiting | George Patterson Y&R Melbourne |
Information Technology
| Campaign | Client | Agency |
| Choose Art | Dell XPS | MediaCom Australia |
| Alienware Clan Challenge | Dell Alienware | MediaCom Australia |
| Summer Musical | Dell Inspiron | MediaCom Australia |
| Turning Dell cookies into sales | Dell | MediaCom Australia |
| De-ummify | Microsoft | Wunderman |
Lending and Credit
| Campaign | Client | Agency |
| Rewarding Driving Holidays | Commonwealth Bank | BMF Advertising |
| Home Seeker | Commonwealth Bank | BMF Advertising |
| Break Up | National Australia Bank | Clemenger BBDO and Proximity Melbourne |
| Sam's Big Game Fishing | St.George Bank | Evocatif |
| Nailed it | Bankwest | Host |
| The Most Effective American Express Series Launch. Ever. | American Express | Ogilvy |
| Helping Small Businesses get back to their day jobs | American Express | Ogilvy |
| Fan Fare | Bank of Melbourne | OgilvyOne Melbourne |
| The Commonwealth Bank Property Guide | The Commonwealth Bank of Australia | The White Agency, IKON Communications, Vivant and RP Data |
Not for Profit
| Campaign | Client | Agency |
| Christmas Appeal | The Smith Family | BMF Advertising |
| Open Book Project | The Reach Foundation | DDB Group/Rapp Melbourne |
| Limited Edition | Sydney Dogs and Cats Home | M&C Saatchi |
| Sally's First Show | The Arts Centre | OgilvyOne Melbourne |
| The Guide Dog Interviews | Guide Dogs NSW/ACT | The Monkeys |
Pharmaceutical and Personal Care
| Campaign | Client | Agency |
| Libra Cadets | SCA Hygiene Australia | Clemenger BBDO and Proximity Melbourne |
| Neutrogena One Less Stress | Neutrogena | TheFARM & OMD |
| DRIVING 240% GROWTH BY BUILDING A NEW CATEGORY | Pedigree | Whybin\TBWA\Tequila |
Retail and Packaged Goods
| Campaign | Client | Agency |
| BEANZ MEANZ??? | Heinz | BD Network |
| Go Local, Get Lucky | Priceline | Global Red |
| Bonds Baby Search 2011 | Bonds | Holler |
| Pepsi Max Crew | Pepsi | M&C Saatchi |
| Smuggle Yourself Into Mexico | Cuervo Tequila | The Marketing Store Sydney |
| Clear Cut | Coopers | Whybin\TBWA\Tequila |
Savings, Insurance and Investments
| Campaign | Client | Agency |
| The real value of financial advice | Commonwealth Bank | BMF Advertising |
| Short and Sweet | BPAY | BMF Advertising |
| Insuring the Uninsurable | Just Car Insurance | George Patterson Y&R Melbourne |
| We're UP and ATM | BOQ | Junior |
| Feebate | HSBC Bank Australia Limited | JWT Sydney |
| Small Business Must-Have | Westpac | Lavender Communication Group |
| Bigger than Ben Hur | Colonial First State | Leo Burnett |
| Sharper messaging and targeting converts 20 times more | RaboDirect | Whybin\TBWA\Tequila |
| 350% more efficient with just 28% of the budget | NRMA Insurance | Whybin\TBWA\Tequila |
Self Promotion
| Campaign | Client | Agency |
| BMF's Amazing Wow Sit Down Thing | BMF | BMF Advertising |
| SELECTOR3000 | DTDigital | DTDigital |
| Sticky customers | Lavender Communication Group | Lavender Communication Group |
| Ping-Pong by Noise | Noise International | M&C Saatchi |
| Lazy Ad Guy | Fairfax Digital | MercerBell |
Telecommunications
| Campaign | Client | Agency |
| Vodafone Power Pinata | Vodafone Hutchinson Australia | Host |
| TopGeek | iiNet | Market United |
| Launching Unlimited | Amaysim | MediaCom Australia |
| Smartphone Support | Telstra | Ogilvy |
| 55 Days of Christmas | Telstra | Ogilvy |
Travel and Entertainment
| Campaign | Client | Agency |
| Expedia 'New York on $50' | Expedia | BMF Advertising |
| Feed a Friend | Pizza Hut | M&C Saatchi |
| Baby Boom | Taronga Conservation Society Australia - Taronga Zoo | Ogilvy |
| Telstra Functional Families | Telstra | The Monkeys |
| Free your TV | iiNet | Meerkats |
Utilities and Services
| Campaign | Client | Agency |
| It's BIG | TRUenergy | CUBED Communications |
| Sustainability Drive | Origin Energy | DDB Group/Rapp Melbourne |
| Search & Win Promotion | realestateVIEW.com.au | Digital - Citrus / Offline - Taylor & Grace |
| Crazy Smart | Institute of Chartered Accountants | MercerBell |
| The Big Migration. 3 Years. No Bills. | AGL | the blue group |
CREATIVE
Art Direction
| Campaign | Client | Agency |
| 18 | Commonwealth Bank | BMF Advertising |
| BMF's Amazing Wow Sit Down Thing | BMF | BMF Advertising |
| Pie Bag | Australian Centre for the Moving Image (ACMI) | DDB Group/Rapp Melbourne |
| Make Cyberspace a Better Place | Optus | M&C Saatchi |
| Inflatable World | Allianz | MercerBell |
| Sally's First Show | The Arts Centre | OgilvyOne Melbourne |
| Travel Your Way | Zuji | The Hallway |
| Car Park Challenge | NRMA Insurance | Whybin\TBWA\Tequila |
| Campaign | Client | Agency |
| Expedia 'New York on $50' | Expedia | BMF Advertising |
| Break Up | National Bank of Australia | Clemenger BBDO and Proximity Melbourne |
| Limited Edition | Sydney Dogs and Cats Home | M&C Saatchi |
| The World's Smallest Multinational | Servcorp | The Hallway |
| My Car is Your Car | NRMA Insurance | Whybin\TBWA\Tequila |
Copywriting Craft
| Campaign | Client | Agency |
| Stutter | ANZ | DDB Group/Rapp Melbourne |
| IKEA FAMILY: Treaing members like family | IKEA | Lavender Communication Group |
| Mr KnowItAll | Samsung | M&C Saatchi |
| Make Cyberspace a Better Place | Optus | M&C Saatchi |
Dimensional Mail
| Campaign | Client | Agency |
| BMF's Amazing Wow Sit Down Thing | BMF | BMF Advertising |
| Make Cyberspace a Better Place | Optus | M&C Saatchi |
| Time for a pint | Australian Red Cross Blood Service | Rapp SYDNEY |
Flat Mail
| Campaign | Client | Agency |
| 18 | Commonwealth Bank | BMF Advertising |
| Torn letter | Commonwealth Bank | BMF Advertising |
| Hyperventilation Bag | National Australia Bank | Clemenger BBDO and Proximity Melbourne |
| The Recently Robbed Tourist's Guide | ANZ Secure Sentinel | DDB Group/Rapp Melbourne |
| Sally's First Show | The Arts Centre | OgilvyOne Melbourne |
| Leather Letter | Volkswagen | Rapp SYDNEY |
Out of Home
| Campaign | Client | Agency |
| Limited Edition | Sydney Dogs and Cats Home | M&C Saatchi |
| IKEA Career Positioning System | IKEA | The Monkeys |
PR and Experiential
| Campaign | Client | Agency |
| The Art of Shaping | Triumph International | BCM Partnership |
| Open Book Project | The Reach Foundation | DDB Group/Rapp Melbourne |
| Pie Bag | Australian Centre for the Moving Image (ACMI) | DDB Group/Rapp Melbourne |
| Just 3 Hours Away | Air New Zealand | Host |
| How 'SpeedKills' killed Speed | The Transport Accident Commission (TAC) | Naked Communications |
| The World's Smallest Multinational | Servcorp | The Hallway |
| Micra Lane | Nissan Australia | Whybin\TBWA\Tequila |
| My Car is Your Car | NRMA Insurance | Whybin\TBWA\Tequila |
| Shoes you can live in | Clarks | Whybin\TBWA\Tequila |
Press and Print
| Campaign | Client | Agency |
| The banks are stealing your dreams | RaboDirect | Whybin\TBWA\Tequila |
Television
| Campaign | Client | Agency |
| Expedia 'New York on $50' | Expedia | BMF Advertising |
| Breathe | CARE Australia | DDB Group/Rapp Melbourne |
| The Guide Dog Interviews | Guide Dogs NSW/ACT | The Monkeys |
| The banks are stealing your dreams | RaboDirect | Whybin\TBWA\Tequila |
| My Car is Your Car | NRMA Insurance | Whybin\TBWA\Tequila |
DIGITAL
Apps and New Development
| Campaign | Client | Agency |
| Amnesia Razorfish Connect | Amnesia Razorfish | Amnesia Razorfish |
| Ping-Pong by Noise | Noise International | M&C Saatchi |
| Australian Open iPad App | IBM | Ogilvy |
| The Commonwealth Bank Property Guide | The Commonwealth Bank of Australia | The White Agency, IKON Communications, Vivant and RP Data |
| Dog-A-Like | Pedigree | Whybin\TBWA\Tequila |
| Car Park Challenge | NRMA Insurance | Whybin\TBWA\Tequila |
Digital Direct Response Advertising
| Campaign | Client | Agency |
| Cracking the Recruitment Efficiency Code | Defence Force Recruiting | George Patterson Y&R Melbourne |
Mobile
| Campaign | Client | Agency |
| The Commonwealth Bank Property Guide | The Commonwealth Bank of Australia | The White Agency, IKON Communications, Vivant and RP Data |
Online Broadcast
| Campaign | Client | Agency |
| Expedia 'New York on $50' | Expedia | BMF Advertising |
| Making Tracks | Tourism Australia | DDB Group/Tribal DDB |
| Insuring the Uninsurable | Just Car Insurance | George Patterson Y&R Melbourne |
| How 'SpeedKills' killed Speed | TAC | Naked Communications |
| The World's Smallest Multinational | Servcorp | The Hallway |
| Staples.com.au-The "Stationery City" launch | Staples | The Works |
Social Media
| Campaign | Client | Agency |
| Vodafone Power Pinata | Vodafone Hutchinson Australia | Host |
| Feed a Friend | Pizza Hut | M&C Saatchi |
| How 'SpeedKills' killed Speed | TAC | Naked Communications |
| Ice Break WA Mission | Parmalat/Ice Break | The Monkeys |
| Dog-A-Like | Pedigree | Whybin\TBWA\Tequila |
Website
| Campaign | Client | Agency |
| Investorville | Commonwealth Bank | BMF Advertising |
| IKEA FAMILY: Assemble your own online experience | IKEA | Lavender Communication Group |
| World's Biggest PAC-MAN | Namco Bandai & Microsoft | Soap Creative |
| 5X Mutant Gum | Wrigley | Soap Creative |
| Designer Spark | Holden | Visual Jazz |
| Micra Lane | Nissan Australia | Whybin\TBWA\Tequila |
CRM / DATA DRIVEN MARKETING
Customer Relationship Marketing
| Campaign | Client | Agency |
| School Banking Program | Commonwealth Bank | BMF Advertising |
| A David vs. Goliath story | Priceline Clubcard | Global Red |
| IKEA FAMILY: Surviving the Perfect Storm | IKEA | Lavender Communication Group |
| Priceless Gigs | MasterCard | MercerBell |
| Customer Relationship Management Program | Sunsuper | NOUS |
Data Driven Marketing
| Campaign | Client | Agency |
| Harvey Norman Merchant Marketing Campaign | Commonwealth Bank | BMF Advertising |
| Holiday Boarding Pass | Flight Centre | Flight Centre Artworks (internal) |
| More 4 Members | NRMA | Global Red |
| Sparkling savings on Miele dishwashers | Miele Australia | Torque |
